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Real-time social and media intelligence

Every voice that matters,
reaching you first.

Everything being said about your brand, your leader or your company, across social media, news, television and newspapers, gathered on a single dashboard as it happens.

See what we track
Ten sources, one feed Print and television included Alerts on WhatsApp
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Dashboard
Live Feed
Media Monitoring
Radar
Voices
Analytics
Reports

Live Feed

All sources · last 24 hours
LIVE
Mentions
0
+18% vs yesterday
Positive
0
+4 pts
Negative
0
+2 pts
Reach
0
+1.1M
SportsDesk@sportsdesk · 1.2M12m
NeutralNews
Playoff race tightens: three teams separated by net run rate going into the final week.
CricketLive@cricketlive · 248K28m
PositiveMatch
What a finish. Chased down 210 in the last over, 84 not out. Unbelievable evening.
FanZone@fanzone · 92K41m
NegativeUmpiring
That LBW call was shocking. DRS clearly showed it missing leg stump. This needs a review.
One platform, every source

Ten places a story can start.
We watch all of them.

Most tools stop at social. A story that begins as a single post does not. It reaches a news site by noon and the front page the next morning. Watch-Tower follows it the whole way.

Social Media Monitoring

Where it usually begins

X / Twitter
YouTube
Instagram
Facebook
Reddit
LinkedIn

Media Monitoring

Where it becomes the news

News (Web)
Newspaper (e-Paper)
Television
News on X

A reputation is not lost
when the story breaks.

It is lost in the gap between when the story starts and when you find out. Here is the same morning, twice.

09:02
Without Watch-Tower
09:02

A post goes up

Four hundred followers. Three likes. Nobody in your office sees it, because nobody is looking at an account that small.

10:00

It gets shared

Four thousand times, by people who were never on your monitoring list. It is still not a story. It is about to be.

11:40

It reaches television

A panel picks it up because it is trending. Now the story has a source, and that source is your silence.

Next morning

It is in print

By which point the argument had been settled without you, roughly fourteen hours earlier.

Same morning, with Watch-Tower

Now run the same morning again.

Nothing about the story changes. Only the moment you found out.

09:02

Watch-Tower sees it

The same post, the same three likes. Caught the minute it appears, because it matches a keyword you set once.

09:41

Your phone buzzes

Not the dashboard. Your phone. The story is moving 740% faster than normal and three accounts are driving most of it.

By 10:00

You have already answered

With the facts, to the right people, while it was still four hundred followers and three likes.

Topics and themes

Twelve thousand mentions
are really four arguments.

Reading a feed tells you what was said. Watch-Tower groups it, so you can see which theme is carrying the conversation, which one is turning against you, and which one is not worth your morning.

Umpiring and DRSnegative rising 2,140
22% positive24% neutral54% negative
Last-over finishesholding positive 3,260
81% positive14% neutral5% negative
Playoff racesteady 980
38% positive52% neutral10% negative
Ticket pricingsteady 410
19% positive47% neutral34% negative

Four themes. One of them is the only place your negative share is growing. That is the difference between a feed and an answer.

Radar

It tells you
while it is small.

Watch-Tower does not simply count mentions; it measures how quickly they arrive. When a story begins running faster than it should, that is the alert, rather than the volume it reaches four hours later.

Flags unusual movement, not merely high volume
Identifies the accounts driving the amplification
Reaches your phone, not only the dashboard
Umpiring row NegativeAlert sent +0%
2,140 mentions in 40 minutes · negative share 11% → 24%
Who is driving it
@fanzone31%
@matchtalk19%
@sportsrant11%
Watch-Tower Alertsonline
RADAR ALERT
A story is moving unusually fast.
Umpiring row · +740% in 40 minutes · 2,140 mentions. Negative share up from 11% to 24%.
09:41
SUGGESTED RESPONSE
A reply is ready for you to approve. Three accounts are driving 61% of it.
09:41
Alerts

You do not have to be
at the dashboard.

The dashboard comes to you. WhatsApp, Telegram or email, carrying the one thing that matters and what to do about it, rather than a daily digest you open the following afternoon.

From signal to response

Knowing is only half of it.

Most monitoring tools end at the chart. Watch-Tower carries the story through to the thing you actually have to do about it, and keeps a record of what was done.

1The alert

It reaches you first

One story, the accounts driving it, and how fast it is moving. On your phone, not on a dashboard you have to remember to open.

WhatsApp · 09:41
Umpiring row is moving 740% faster than normal. Negative share has risen from 11% to 24% in forty minutes.
2The response

A reply is already drafted

A fact-based reply, written against what was actually claimed. You read it, change a line if you want, and approve it. Nothing goes out without you.

Suggested reply · draft
The decision was reviewed and upheld on the field. The full ball-tracking record is published and available to anyone who wants to check it.
ApproveEdit
3The record

It is all accounted for

Every alert, every response and every result lands in a report you can put in front of a client or a committee, with each figure tracing back to the post it came from.

Weekly report · Friday
3 stories flagged · 3 answered within the hour · negative share back to 12%
Sent to 4 recipients
The Morning EditionPAGE 7
In your feed
LIVE
PRIME TIME DEBATE  ·  PANEL DISCUSSION CONTINUES  ·  YOUR SPOKESPERSON QUOTED TWICE  ·  NOW ON YOUR DASHBOARD
Prime-time bulletin21:14 · 4 min 20 sec · covered in full
Media Monitoring

Print and television,
not just posts.

Newspapers and news channels are covered with the same care as your social feed. You see exactly where a story appeared in print, and you can search what was said on air. It all arrives in one place, beside everything digital.

Every edition covered each morning, with your mention marked on the page
Every news bulletin searchable, word for word
Print, television and digital held in one timeline
Capabilities

Everything you need
to stay ahead.

From the first mention to the full narrative. Watch-Tower captures it, reads it and surfaces what genuinely matters.

Everything, as it lands LIVE
@sportsdeskPlayoff race tightens going into the final weekNeutral210K
The Morning EditionFull-page match report, page 7Positive—
Cricket WeeklyHighlights package crosses a million viewsPositive1.1M
@fanzoneThat call was shocking. This needs a reviewNegative134K
Prime-time bulletinPanel discussion, spokesperson quoted twiceNeutral—
@matchdayReel from the stands, 40k likes in an hourPositive380K
National news portalReport syndicated to fourteen regional sitesPositive620K
r/cricketLong thread on the umpiring decisionNegative48K
Industry pageSponsorship announcement picked upPositive92K
Supporters groupMembers arguing about ticket pricingNegative61K
@sportsdeskPlayoff race tightens going into the final weekNeutral210K
The Morning EditionFull-page match report, page 7Positive—
Cricket WeeklyHighlights package crosses a million viewsPositive1.1M
@fanzoneThat call was shocking. This needs a reviewNegative134K
Prime-time bulletinPanel discussion, spokesperson quoted twiceNeutral—
@matchdayReel from the stands, 40k likes in an hourPositive380K
National news portalReport syndicated to fourteen regional sitesPositive620K
r/cricketLong thread on the umpiring decisionNegative48K
Industry pageSponsorship announcement picked upPositive92K
Supporters groupMembers arguing about ticket pricingNegative61K
71% POSITIVE

Ten sources, one verdict. Every mention read, not merely counted.

Live Feed

Every mention from all ten sources in a single stream, with powerful search, filters and saved views.

Radar

Flags a story the moment it starts moving unusually fast, so you catch it while it is still small.

Sentiment

Every mention read as positive, negative or neutral, and tuned for the way India actually writes.

Influencers

Who drives the conversation, ranked by reach, engagement and tone.

Hashtag & Campaign Tracker

Follow a hashtag from its first post to its peak, and give every campaign its own track.

Media Monitoring

Newspapers, news channels and news sites, sitting alongside everything digital.

WhatsApp & Telegram alerts

The updates that matter reach your phone. You do not have to be at the dashboard.

Instant counter

A fact-based reply to a negative story, drafted in seconds and ready for your approval.

Reports

Client-ready reports, daily or weekly, with every figure traceable to the post it came from.

10
sources in one dashboard, from X to the printed page
40
news channels covered across the day
80+
newspapers covered every morning
24/7
watching, reading and alerting, with nobody at the desk
Our corporate clients

Trusted by

SIDBIDevelopment banking
Bajaj FinanceFinancial services
Kuku TVEntertainment and OTT
HNGGlass manufacturing
and others
Who it is for

Anyone whose image
is part of the work.

Politics and public life

The pulse of public feeling, a close watch on the opposing narrative, the effect of a campaign, and the conversation broken down constituency by constituency.

Corporate and brands

Reputation management, product feedback, containing a crisis while it is still small, and a clear read on the competition.

Entertainment and OTT

The buzz around a film or a show, the conversation on either side of a release, and the standing of the star.

Sport and sponsorship

Talk around players and teams, the noise during a match, and what a sponsorship actually returned.

Questions

Before you ask.

Which languages does it understand?

Watch-Tower is built for the way India actually writes. A sentence that switches between Hindi and English midway is read the way a person would read it, not as two broken halves.

How far back does the data go?

A new project starts the moment you set it up, and brings the past week in with it on most sources. Print and television reach back as far as their own archives allow.

What exactly counts as a source?

Ten in total. Six social platforms, and four media streams: news websites, printed newspapers, television bulletins, and the handles of media houses on X.

How do alerts reach me?

WhatsApp, Telegram or email, and you decide what is worth waking up for. Most people ask for negative posts above a certain reach, together with anything the radar flags as moving unusually fast.

Can my team see different things?

Yes. Projects are kept separate, and each member is given access only to the projects you assign them to.

How is it priced?

Per project, according to the number of sources and the volume you need. Tell us what you want watched and we will put a figure to it.

See what is being said
about you right now.

Tell us what you want watched. We will build you a live dashboard of it, using your own keywords, before you commit to anything.

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